Walkers' Guernsey Private Capital & Trust team have advised the Marketing DAO on the establishment of a bespoke legal framework.

The framework empowers individuals whose marketing goals and objectives align with the NEAR Community and facilitates the growth of the platform – the Marketing DAO is only the second among all Grassroots DAOs built on the NEAR ecosystem to establish a legal framework in this way.

Group partner David Cooney led the Walkers team, supported by senior associate Marcél Treurnicht, in creating a Guernsey non-charitable purpose trust to act as a grant-making structure for the Marketing DAO.

The NEAR Community Marketing DAO Trust will act as a decentralised grant-making structure and will be used to allocate funds to support persons with, amongst other things, talent acquisition strategies, skills development, mentorship, market research and analysis, establishment of effective communication channels and the implementation of user acquisition and retention strategies.

Additionally, resources will be allocated to marketing projects to develop and improve awareness of the NEAR ecosystem.

The Walkers team worked closely with NEAR Foundation's general counsel Christopher Donovan, head of legal Bianca Guimaraes-Chadwick, and the council members of the Marketing DAO.

David Cooney, part of the Walkers team who have become the market leaders in the application of Guernsey purpose trusts in this way, said: "We are delighted to once again partner with the NEAR Foundation to assist the Marketing DAO with establishing their very own Guernsey purpose trust in furtherance of the mission and goals of the Marketing DAO."